Friday, September 20, 2013

Reuters: Technology News: Sprint promises savings from new early upgrade plan

Reuters: Technology News
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Sprint promises savings from new early upgrade plan
Sep 20th 2013, 14:09

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People walk past a Sprint store in New York December 17, 2012. REUTERS/Andrew Kelly

People walk past a Sprint store in New York December 17, 2012.

Credit: Reuters/Andrew Kelly

NEW YORK | Fri Sep 20, 2013 10:09am EDT

NEW YORK (Reuters) - Sprint Corp on Friday joined its three biggest rivals in offering an early upgrade option for smartphones, and it promised savings greater than those available from its competitors.

Sprint, the No. 3 U.S. mobile provider, will allow customers who pay for their phones in installments to upgrade their devices every 12 months, instead of the two years allowed under existing plans.

The company said customers participating in the new plan, called One Up, will pay $15 per month less than its standard service fees for unlimited talk, texts and data.

It also said customers choosing its upgrade option will pay up to $45 a month less than they would for comparable offerings from AT&T and Verizon.

Sprint did not immediately say how much it will charge per month for the smartphone on top of its service fees.

T-Mobile US, the No. 4 U.S. mobile provider, first offered an upgrade plan earlier this year and Verizon Wireless and AT&T Inc followed suit in the summer. But, AT&T and Verizon have been criticized for charging their customers too much.

All these installment plans are aimed at reducing carriers' costs as well as satisfying consumers who do not want to wait two years to upgrade.

The new Sprint plant was reported earlier this week but not confirmed by the company until Friday.

(Reporting by Sinead Carew; Editing by Steve Orlofsky)

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