Thursday, September 26, 2013

Reuters: Technology News: Google introduces new 'Hummingbird' search algorithm

Reuters: Technology News
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Google introduces new 'Hummingbird' search algorithm
Sep 26th 2013, 18:43

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A neon Google logo is seen as employees work at the new Google office in Toronto, November 13, 2012. REUTERS/Mark Blinch

A neon Google logo is seen as employees work at the new Google office in Toronto, November 13, 2012.

Credit: Reuters/Mark Blinch

MENLO PARK, California | Thu Sep 26, 2013 2:20pm EDT

MENLO PARK, California (Reuters) - Google Inc has overhauled its search algorithm, the foundation of the Internet's dominant search engine, to better cope with the longer, more complex queries it has been getting from Web users.

Amit Singhal, senior vice president of search, told reporters on Thursday that the company introduced its latest "Hummingbird" algorithm about a month ago and that it currently affects 90 percent of worldwide searches via Google.

(Reporting by Alexei Oreskovic; Editing by Gerald E. McCormick)

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