Reuters: Technology News: Samsung to unveil its next Galaxy S smartphone on Apple's turf

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Samsung to unveil its next Galaxy S smartphone on Apple's turf Feb 25th 2013, 04:14 Tweet Share this Email Print Related News Apple signals emerging-market rethink with India push 4:19pm EST Nokia to fight rivals with cheaper models-sources Fri, Feb 22 2013 UPDATE 2-Nokia to fight rivals with cheaper models-sources Fri, Feb 22 2013 HTC launches smartphone with revamped software to take on Samsung Wed, Feb 20 2013 Big hedge funds fueled fourth-quarter dive in Apple shares Thu, Feb 14 2013 Analysis & Opinion Facebook IPO derivative ruling: a cure for multiforum madness? BlackBerry Z10: The empire strikes back People walk at a Samsung Electronics store in the Gangnam area in Seoul October 22, 2012. Credit: Reuters/Kim Hong-Ji SEOUL | Sun Feb 24, 2013 11:14pm EST SEOUL (Reuters) - Samsung Electronics Co Ltd said it will launch its new Galaxy S smartphone on March 14 in New York, taking its fight for market supremacy to Apple Inc's doorstep after reportedly being inundated with requests from U.S. mobile carriers. The Galaxy S IV model will heat up competition in the crucial U.S. mobile phone market, where Apple surpassed Samsung Electronics as the top mobile phone seller for the first time in the fourth quarter of 2012. It will be the first U.S. launch of Samsung's flagship Galaxy smartphone in three years, company spokeswoman Chenny Kim said, and comes amid a Samsung advertising blitz in the United States that has including light-hearted jabs at Apple's fans. "We introduced the Galaxy S III in London last year, and this time we changed the venue (to New York)... as we were bombarded with requests from U.S. mobile carriers to unveil the Galaxy S IV in the country," Samsung Electronics' mobile division chief JK Shin was quoted as saying on the Edaily news website. The new Galaxy S model is expected to feature a higher-resolution display and camera than its predecessor, as well as a faster quad-core processor, media reports said. Samsung Electronics unveiled its first Galaxy S during the CTIA mobile trade show in the United States in 2010, followed by the Galaxy S II at the MWC fair in Spain in 2011 and the Galaxy S III in London last year. Samsung Electronics may have lost its lead in the U.S. handset market but globally the $210 billion South Korean giant is expected to widen its smartphone advantage over its Cupertino, California-based rival this year, helped by a broad product line-up. Apple investors have grown anxious about the company's prospects amid intense competition from Samsung's cheaper, Android-powered phones, and signs the premium smartphone market may be close to saturation in developed markets. Apple shares have slumped 15 percent this year and the company is reportedly slashing orders for screens and other components from its Asian supplier as intensifying competition erodes demand for its latest iPhone. Samsung Electronics stock price has inched up 1.5 percent so far this year. (Reporting by Hyunjoo Jin; Editing by Stephen Coates) Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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