Reuters: Technology News: Nokia to sell cheaper phones to counter low-end rivals - sources

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Nokia to sell cheaper phones to counter low-end rivals - sources Feb 22nd 2013, 11:07 Tweet Share this Email Print Related News HTC launches smartphone with revamped software to take on Samsung Wed, Feb 20 2013 Insight: Apple and Samsung, frenemies for life Sun, Feb 10 2013 BlackBerry shares slide as new devices face uphill battle Thu, Jan 31 2013 China's Lenovo sets sights overseas in smartphone push Wed, Jan 30 2013 Insight: Apple's grip on carriers, suppliers loosens Mon, Jan 28 2013 Analysis & Opinion BlackBerry Z10: The empire strikes back Apple: The slaying of a tech hero Picture shows a Nokia logo at a shop in Warsaw, January 26, 2012. Credit: Reuters/Kacper Pempel ( PARIS | Fri Feb 22, 2013 6:07am EST PARIS (Reuters) - Finnish mobile phone maker Nokia is set to launch cheaper handset models in an attempt to fend off growing competition from Chinese rivals in the low-end market, company sources said on Friday. The new models, due to be unveiled at the Mobile World Congress industry convention in Barcelona next week, show Nokia is expanding its focus after concentrating in the past two years on catching up with Apple and Samsung in more expensive smartphones. The sources said Nokia will introduce cut-price mobile phones aimed at competing with the likes of Huawei and ZTE, as well as a new, lower-price model of its Lumia smartphones running on Windows Phone 8 software. Details such as exact pricing were not available, and a company spokesman declined to comment. The Lumia smartphone has widely been seen as a make-or-break phone for Nokia, but analysts estimate Nokia's market share in the high-margin smartphone business is still only around 5 percent. It sold 4.4 million Lumia devices in the fourth quarter, including the new Lumia 820 and 920, which were launched in November. (Reporting by Ritsuko Ando; Editing by Leila Abboud) Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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