Reuters: Technology News: Oracle to buy software maker Eloqua for $810 million

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Oracle to buy software maker Eloqua for $810 million Dec 20th 2012, 14:07 Tweet Share this Email Print Related News Strong software sales push Oracle shares to 19-month high Wed, Dec 19 2012 Oracle beats outlook, shrugs off fiscal debate Tue, Dec 18 2012 Analysis & Opinion HP breakup is on tech world’s 2013 agenda Essential reading: Top U.S. firms are cash-rich abroad, cash-poor at home, and more Related Topics Tech » Deals » Global Deals Review: 2011 Q3 » Global Deals Review: 2011 Q2 » Global Deals Review » Inflows Outflows » The company logo is shown at the headquarters of Oracle Corporation in Redwood City, California February 2, 2010. Credit: Reuters/Robert Galbraith Thu Dec 20, 2012 8:41am EST (Reuters) - Oracle Corp agreed to buy Eloqua Inc, a maker of marketing automation software that listed on the Nasdaq in August, for about $810 million, underlining Oracle's efforts to drive growth through cloud-computing services. Eloqua makes software to enable businesses predict and grow revenue by monitoring and measuring marketing and sales initiatives. The company has over 1,000 customers including Cisco Systems Inc, Dell Inc and the Miami Heat and Sacramento Kings teams in the NBA. The $23.50 per share offer represents a 31 percent premium to Eloqua's close on the Nasdaq on Wednesday. "Eloqua's leading marketing automation cloud will become the centerpiece of the Oracle Marketing Cloud," said Thomas Kurian, Executive Vice President of Oracle Development. Eloqua's board has unanimously approved the deal, which is expected to close in the first half of 2013. Oracle said on Tuesday that software sales growth will stay strong into the new year despite fears that there could be big tax hikes and U.S. government spending cuts that could cause a slump in spending by customers. (Reporting by Sayantani Ghosh in Bangalore; Editing by Don Sebastian) Global Deals Review: 2011 Q3 Global Deals Review: 2011 Q2 Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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