Reuters: Technology News: Sony cuts price of Vita handheld games console in Japan

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Sony cuts price of Vita handheld games console in Japan Feb 18th 2013, 09:09 Tweet Share this Email Print Related News Weaker yen helps keep Sony on course for profit target Thu, Feb 7 2013 Nintendo to post unexpected loss as Wii successor falters Wed, Jan 30 2013 Sony Corp's logo is pictured at the company headquarters in Tokyo April 12, 2012. Credit: Reuters/Yuriko Nakao TOKYO | Mon Feb 18, 2013 4:09am EST TOKYO (Reuters) - Sony Corp on Monday slashed the price of its struggling Vita handheld games console in Japan in a bid to spur sales of the device as gamers switch to free or cheap games played on tablet computers and smartphones. The maker of Playstation consoles trimmed the price of its 3G Wifi version by 10,000 yen ($110) to 19,980 yen, with all other models also reduced, it said in a statement. Tablets and smartphones are encroaching on the gaming market, with handheld consoles in particular suffering. Sony this month trimmed its forecast for handheld sales, including the Vita and older PSP, to 7 million machines in the year ending March 31 compared with an estimate of 16 million at the start of the business term. The Vita price comes ahead of a rare Playstation gathering in New York on February 20, when Sony is expected to reveal the successor to its Playstation 3 home console. (Reporting by Tim Kelly; Editing by Daniel Magnowski) Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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