"It's no longer an 'if small cells', in fact in my mind it's no longer a 'when small cells', it's here and now," said Michael J. Schabel, the company's vice president of small cells.
Companies including AT&T and Vodafone UK as well as Verizon, have announced plans to roll out more small cells in their networks, as consumers increasingly expect a seamless data service.
Mike Flanagan, chief technology officer for network software firm Arieso, said the networks were coming under pressure from a small group of users who consume a huge amount of data, often for video or gaming.
He said one percent of all subscribers consumed more than half of all the data being transmitted in the network.
"So when you employ these small cells, don't think of a uniform ubiquitous small-cell coverage across a certain area, like Soho in London," he said.
"Instead look at it as a surgical placement of small cells precisely where they are required to satisfy the demand of those extreme one percent of users."
He said the technology was now able to detect where that demand was located down to the individual building.
"If the network operator can just satisfy the demands of one percent they've doubled the effective capacity of their whole network."
(Additional reporting by Leila Abboud; Editing by Helen Massy-Beresford)
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