Reuters: Technology News: IBM launches enhanced mobile services offering

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IBM launches enhanced mobile services offering Feb 21st 2013, 05:07 Tweet Share this Email Print Related News Facebook stock avoids steep drop as Street rethinks results Thu, Jan 31 2013 Facebook's mobile ad revenue doubles in fourth quarter Wed, Jan 30 2013 China's Lenovo sets sights overseas in smartphone push Wed, Jan 30 2013 Insight: Apple's grip on carriers, suppliers loosens Mon, Jan 28 2013 AT&T revenue, subscriber growth beats estimates Thu, Jan 24 2013 Analysis & Opinion Profit first casualty in China’s mobile ad war A worker is pictured behind a logo at the IBM stand on the CeBIT computer fair in Hanover February 26, 2011. Credit: Reuters/Tobias Schwarz Thu Feb 21, 2013 12:07am EST (Reuters) - International Business Machines unveiled its expanded mobile strategy on Thursday in an effort to gain an advantage over rivals amid a proliferation of devices such as smartphones and tablets. The technology services company will offer customers a portfolio of products for security, device management as well as analytics and application development, the company said. Using what IBM calls MobileFirst, "businesses can now streamline everything from the management of employee's mobile devices, to the creation of a new mobile commerce app", the company said. Lopez Research analyst Maribel Lopez said any company who wanted to succeed in the future needed to be strong in mobile. "This is critical for IBM because the future of computing is based on a couple of technologies: cloud, mobile and big data," she said. "If IBM can actually educate the market that it has a pretty comprehensive (mobile) suite, that positions them really well," she said. Currently, only German business software maker SAP was closest in offering a comparable comprehensive mobile strategy, Lopez added. IBM has made 10 acquisitions since 2006 to boost its mobile offering, most recently TeaLeaf and Worklight. TeaLeaf is a provider of mobile analytics and Worklight is maker of development and management software for tablets and smartphones. (Reporting By Nicola Leske; Editing by Bernard Orr) Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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