The tablet aims to be a direct challenge to Apple, which has dominated the high-end tablet market, although smaller and cheaper Android-based tablets have also won market share.
"Many have tried and failed to compete with the iPad in the premium 10 inch tablet space and, at first glance, it is difficult to see how Sony expects to achieve this," said David McQueen, Informa telecoms & media analyst.
With its Xperia line Sony hopes to bank on a multi-device strategy, adding its media content such as movies and music, as well as its PlayStation gaming Service. Both devices run on Google Inc's Android operating system, but that doesn't mean it will be Sony's only bet.
Sony Mobile also agreed on Monday to work with Telefonica on developing smartphones aimed at emerging markets powered by the Mozilla Firefox operating system.
Asked if Sony would create a Windows-based smartphone, McDougall declined to say. "The products we will bring to the market in the first half of this year are Android products ... Of course we are always looking at different operating systems."
(Editing by Leila Abboud and David Holmes)
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