Reuters: Technology News: Facebook buys Microsoft ad technology platform

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Facebook buys Microsoft ad technology platform Feb 28th 2013, 21:32 Tweet Share this Email Print Related News Judge narrows Google patent suit against Microsoft Thu, Feb 7 2013 Facebook's mobile ad revenue doubles in fourth quarter Wed, Jan 30 2013 Analysis & Opinion Content economics, part 1: advertising Fixing 'too-big-to-fail' The Facebook logo is pictured in the Facebook headquarters in Menlo Park, California January 29, 2013. Credit: Reuters/Robert Galbraith SAN FRANCISCO | Thu Feb 28, 2013 4:32pm EST SAN FRANCISCO (Reuters) - Facebook Inc said on Thursday it struck a deal to buy advertising technology from Microsoft Corp that should help prove the effectiveness of its customers' advertising. Under a long-rumored transaction, Facebook will purchase the Atlas Advertiser Suite, an ad serving, management and measurement platform that Microsoft took over through its $6.3 billion acquisition of aQuantive in 2007. Facebook did not say how much it paid for the technology. Unable to make it work for its own purposes, Microsoft wrote off $6.2 billion of the aQuantive deal's value last year. (Reporting By Alexei Oreskovic and Bill Rigby; Editing by Leslie Gevirtz) Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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