Reuters: Technology News: Google wins landmark advertising case in Australia

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Google wins landmark advertising case in Australia Feb 6th 2013, 01:36 Tweet Share this Email Print Related News Google moves closer to resolving EU investigation Fri, Feb 1 2013 Google's fourth-quarter results shine after ad rate decline slows Tue, Jan 22 2013 Facebook search to generate revenue, no rival to Google: analysts Wed, Jan 16 2013 Facebook rolls out friends-based search product Tue, Jan 15 2013 Analysis & Opinion Google's silvery Samsung Chromebook could be gold Profit first casualty in China’s mobile ad war The fifteen richest tech titans in the world.  Slideshow  The Google signage is seen at the company's headquarters in New York January 8, 2013. Credit: Reuters/Andrew Kelly CANBERRA | Tue Feb 5, 2013 8:36pm EST CANBERRA (Reuters) - Global search engine Google Inc won a landmark court case in Australia on Wednesday when the country's High Court ruled the Internet giant was not responsible for messages conveyed by paid advertisers on its site. The finding ends a six-year legal battle between Google and Australia's consumer watchdog, the Australian Competition and Consumer Commission (ACCC), which accused Google of engaging in misleading and deceptive conduct over paid advertisements. The case related to search results in 2006 and 2007, where a search for Honda Australia would show a paid advertisement for a Honda competitor, CarSales. The ACCC said the ads were deceptive, as they suggested CarSales was linked to Honda Motor Co Ltd. But in a unanimous finding, five judges of Australia's High Court ruled in favor of Google, overturning a ruling from the Federal Court. The lower court had ordered Google to set up a compliance program to make sure paid advertisements on its search engine were not misleading. The five High Court judges said Google did not create the sponsored links and the company was not responsible for messages in the links. "Ordinary and reasonable users of the Google search engine would have understood that the representations conveyed by the sponsored links were those of the advertisers, and would not have concluded that Google adopted or endorsed the representations," the court said. Google issued a brief statement saying it welcomed the decision. A Google search for Honda Australia on Wednesday displayed paid ads for Honda Australia's website. (Reporting by James Grubel; Editing by Edwina Gibbs) Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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