Reuters: Technology News: Apple challenges loss of iPhone trademark in Brazil

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Apple challenges loss of iPhone trademark in Brazil Feb 14th 2013, 13:33 Tweet Share this Email Print Related News High stakes if Apple e-books antitrust case goes to trial Wed, Feb 13 2013 Apple CEO calls Einhorn lawsuit a "silly sideshow" Tue, Feb 12 2013 Insight: Apple and Samsung, frenemies for life Sun, Feb 10 2013 Einhorn sues Apple, marks biggest investor challenge in years Thu, Feb 7 2013 Apple to lose iPhone trademark in Brazil: source Tue, Feb 5 2013 Analysis & Opinion Apple and Einhorn could both use cleaner design Brazil: Something’s got to give Related Topics Investing and Taxes Simplified » Tech » A man poses with an iPhone during Earth Hour in the center of Brasilia March 31, 2012. Credit: Reuters/Ueslei Marcelino RIO DE JANEIRO | Thu Feb 14, 2013 8:33am EST RIO DE JANEIRO (Reuters) - Apple Inc, which lost the rights to its iPhone trademark in Brazil on Wednesday, is challenging the ruling by Brazil's copyright regulator to prevent local firm Gradiente Eletronica SA from using the "iphone" brand name. The regulator, Inpi, ruled on Wednesday that the rights to the trademark belong to Gradiente, prompting California-based Apple to request that the decision be reviewed in Latin America's largest market. Consumer electronics maker Gradiente had filed its request to use the "iphone" brand in 2000, seven years before Apple launched its smartphone, but received approval to use the trademark only in 2008. Now, in order to keep its trademark rights, Gradiente will need to prove to the regulator in the next 60 days that it made use of the trademark between January 2008 and January 2013, Inpi said late on Wednesday. Brands in Brazil must be developed within 5 years of gaining approval. IGB Eletronica SA, a company formed after the restructuring of Gradiente, launched its "iphone" line of smartphones last December. Officials from Apple and Gradiente didn't immediately respond to requests for comment. An Inpi spokesman said Apple could still take the case to court or negotiate an out-of-court settlement with Gradiente. (Reporting by Juliana Schincariol; Writing by Caroline Stauffer; Editing by Bernadette Baum) Investing and Taxes Simplified Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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