Reuters: Technology News: Tesla moves to trademark "Model E" name for future models

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Tesla moves to trademark "Model E" name for future models Aug 22nd 2013, 19:14 Tweet Share this Email Print Related News Analysis: Detroit carmakers wrestle with Silicon Valley VC model Wed, Aug 21 2013 NASA adds more space launch platforms for sale to private firms Tue, Aug 20 2013 Tesla says Model S won rare 5-star safety ratings across board Tue, Aug 20 2013 Hyundai, Kia recall about 270,000 U.S. vehicles Wed, Aug 14 2013 Analysis & Opinion Bezos needs to reinvent a business model, not journalism Hyperloopy A logo of Tesla Motors on an electric car model is seen outside a showroom in New York June 28, 2010. Credit: Reuters/Shannon Stapleton DETROIT | Thu Aug 22, 2013 3:14pm EDT DETROIT (Reuters) - Tesla Motors Inc (TSLA.O), the electric car maker led by billionaire Elon Musk, has filed an application to trademark the "Model E" name to potentially use on future automobiles, clothing and repair service. The name is in keeping with Tesla's style. The automaker now sells an electric sedan called the Model S and next year, it will launch the Model X crossover. Musk's branding strategy is a nod to the Model T, which became the first vehicle middle-class Americans could afford when Ford Motor Co introduced it in 1908. Tesla spokeswoman Shanna Hendriks declined to comment on whether the name would be used for the company's third-generation electric car, which Musk has said would be introduced by 2017. The automaker filed the application with the U.S. Patent and Trademark Office on August 5. It is not pending. The trademark filing was first reported by the website VentureBeat. The automaker's third-generation model is expected to cost between $30,000 and $35,000, or about half the price of a Model S, which starts around $70,000 before a federal tax credit. Tesla shares have more than quadrupled this year as Model S sales surpassed expectations. The company said on Monday that the car had received the "best safety rating of any car ever tested. Data from the National Highway Traffic Safety Administration confirmed the Model S achieved the best overall safety score of any vehicle tested for model years 2011 to 2014. NHTSA made the testing procedures tougher for the 2011 model year and has not retested models built for the 1990 to 2011 years under the new standards. Clarence Ditlow, executive director for the Center for Auto Safety, said he would "fall out of his chair if a pre-2011 model did better" than the Model S. (Reporting by Deepa Seetharaman; Editing by Toni Reinhold) Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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