Reuters: Technology News: Intel executives increase focus on Atom mobile chip

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Intel executives increase focus on Atom mobile chip Jun 28th 2013, 18:07 Tweet Share this Email Print Related News Intel executives see focus on Atom mobile chip 1:32pm EDT Rivals Microsoft and Oracle team up on push into cloud Mon, Jun 24 2013 ARM sees strength in numbers against Intel, Nvidia Thu, Jun 20 2013 Micron profit beats estimates as chip prices climb Wed, Jun 19 2013 Nvidia's stock jumps on license plan; Wall Street eyes Apple Wed, Jun 19 2013 Analysis & Opinion The road to smart technology A shadow is cast on an Intel advertisement at the Computex 2010 computer fair in Taipei June 1, 2010. Credit: Reuters/Pichi Chuang By Noel Randewich SAN FRANCISCO | Fri Jun 28, 2013 2:07pm EDT SAN FRANCISCO (Reuters) - Intel Corp's top executives said on Friday the microprocessor company would speed up development and roll-out of its Atom chips for mobile devices, as the computing world moves away from the traditional personal computer. The company is also being "cautious" on its Intel television service, as it continues to look at the business model, according to the company's new Chief Executive Officer Brian Krzanich. "We believe we have a great user interface and the compression-decompression technology is fantastic," Krzanich said. "But in the end if we want to provide that service it comes down to content. We are not big content players." In their first sit-down with reporters since their promotions in May, Krzanich and Intel President Renee James said wearable computing would become a key battleground for mobile industry players. They also said they would add new customers to Intel's contract manufacturing business. The world's biggest chipmaker dominates the PC industry but has been slow to adapt its chips to be suitable for smartphones and tablets. That may change, according to Krzanich. "We see that Atom is now at the same importance, it's launching on the same leading edge technology, sometimes even coming before Core (Intel's line of PC chips)," said Krzanich. "We are in the process of looking at all of our roadmaps and evaluating the timing of some of those products," he said. "It's fair to say there are things we would like to accelerate." (Reporting by Noel Randewich, writing by Bill Rigby; Editing by Bernard Orr) Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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