Reuters: Technology News: Facebook says needs to improve response to hate speech

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Facebook says needs to improve response to hate speech May 29th 2013, 17:29 Tweet Share this Email Print Analysis & Opinion Postcard from Brazil: A woman free in Rio, not in Delhi Promiscuous media The Facebook logo is pictured at the Facebook headquarters in Menlo Park, California January 29, 2013. Credit: Reuters/Robert Galbraith Wed May 29, 2013 9:25am EDT (Reuters) - Facebook Inc said its systems to remove hate speech haven't worked as well as the company had hoped, amid reports that advertisers are pulling their brands off the social network in the face of a backlash from women's groups. In a blog post by its safety team late Tuesday, the company acknowledged there had been problems with removing content that would be considered examples of gender-based hate. "We have been working over the past several months to improve our systems to respond to reports of violations, but the guidelines used by these systems have failed to capture all the content that violates our standards. We need to do better - and we will," the company said in the post. Among other responses, Facebook said it would update the guidelines used to evaluate hate speech, and would encourage existing online anti-hate groups to add representatives of women's organizations as well. Last week, a group called Women, Action & the Media released an open letter to Facebook, urging the company to improve its response to content that "trivializes or glorifies violence against girls or women." They also called for Facebook members to contact advertisers whose ads appeared next to such content. The British edition of MediaWeek reported on Wednesday that at least 13 brands pulled ads from Facebook in the wake of the campaign. (Reporting by Ben Berkowitz; Editing by Bernadette Baum) Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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