Reuters: Technology News: Barnes & Noble giving away poor-selling Simple Touch e-readers

Reuters: Technology News Reuters.com is your source for breaking news, business, financial and investing news, including personal finance and stocks. Reuters is the leading global provider of news, financial information and technology solutions to the world's media, financial institutions, businesses and individuals. // via fulltextrssfeed.com

Barnes & Noble giving away poor-selling Simple Touch e-readers Mar 22nd 2013, 18:53 Tweet Share this Email Print Related News Amazon cuts price of largest Kindle Fire tablet Wed, Mar 13 2013 Barnes & Noble Nook, e-book slump lead to big loss Thu, Feb 28 2013 UPDATE 3-Barnes & Noble Nook, e-book slump lead to big loss Thu, Feb 28 2013 Barnes & Noble chairman plans offer for bookstore business Mon, Feb 25 2013 Deals of the day -- mergers and acquisitions Mon, Feb 25 2013 A woman looks in from a window panel of a Barnes and Noble store in New York October 24, 2012. Credit: Reuters/Brendan McDermid Fri Mar 22, 2013 2:53pm EDT (Reuters) - Barnes & Noble Inc said on Friday it would give away a free Nook Simple Touch e-reader to any customer who buys its high-definition Nook HD+ tablet next week, a sign it may still be grappling with excess inventory of the unpopular e-reader. The top U.S. bookstore chain last month reported poor holiday quarter results for its Nook business. Overall revenue fell 26 percent as it sold fewer devices, losing ground to products like Apple Inc's iPad and Amazon.com Inc's Kindle, and the Nook business' loss doubled. The offer is available from March 24 to March 30. The Simple Touch e-reader, while well reviewed, failed to catch on with customers since its launch in 2011, as digital bookbuyers have migrated toward tablets, which now offer better reading functions. Returns of unsold Simple Touch devices have repeatedly pinched Barnes & Noble's results. Last year, Barnes & Noble carved out Nook and its college bookstore business into a new unit called Nook Media. That has attracted investments from Microsoft Corp and Pearson LLC, but Barnes & Noble still owns 78 percent. Barnes & Noble shares fell 2 percent to $16.54 in mid-afternoon trading. (Reporting by Phil Wahba in New York; Editing by Richard Chang) Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

You are receiving this email because you subscribed to this feed at blogtrottr.com. If you no longer wish to receive these emails, you can unsubscribe from this feed, or manage all your subscriptions