Wednesday, January 30, 2013

Reuters: Technology News: Nintendo to post unexpected loss as Wii successor falters

Reuters: Technology News
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Nintendo to post unexpected loss as Wii successor falters
Jan 30th 2013, 08:17

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The logo of Nintendo Co is pictured outside the company headquarters building in Kyoto, western Japan January 7, 2013. REUTERS/Yuriko Nakao

The logo of Nintendo Co is pictured outside the company headquarters building in Kyoto, western Japan January 7, 2013.

Credit: Reuters/Yuriko Nakao

TOKYO | Wed Jan 30, 2013 2:15am EST

TOKYO (Reuters) - Japan's Nintendo Co Ltd cut its sales target for its flagship Wii U, 3DS and DS devices as the company struggles to win users while gamers ditch console games to play on smartphones and tablets.

Nintendo Co Ltd cut its Wii U sales forecast for the year to March to 4 million consoles from a previous forecast of 5.5 million. It also dropped its 3DS sales estimate to 15 million consoles compared with the 17.5 million it had earlier projected, and downgraded its DS sales expectations to 2.3 million from 2.5 million in October.

The Kyoto-based firm, which grew from making playing cards in the late 19th century into the producer of the blockbuster Super Mario video game series, is pinning its hopes on the Wii U after posting its first operating loss last year.

(Reporting by Mari Saito and Yoshiyuki Osada; Editing by Edmund Klamann)

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