Reuters: Technology News: Google acquires social ad start-up Wildfire

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Google acquires social ad start-up Wildfire Jul 31st 2012, 19:25 Tweet Share this Email Print Related News Microsoft relaunches Hotmail as social-friendly Outlook 12:49pm EDT Google urges end to authors' digital book lawsuit Fri, Jul 27 2012 Amazon profit margin rises as new businesses grow Thu, Jul 26 2012 Google unveils ultrafast Internet/TV in Kansas City Thu, Jul 26 2012 Google's Internet biz roars even as ad rates slide Thu, Jul 19 2012 Analysis & Opinion Letters reveal a troubling side of Alistair Cooke 50 shades of like Related Topics Tech » Deals » Global Deals Review: 2011 Q3 » Global Deals Review: 2011 Q2 » Global Deals Review » Inflows Outflows » A woman walks past the Google Chicago headquarters logo in Chicago, March 20, 2012. Credit: Reuters/Jim Young By Alistair Barr Tue Jul 31, 2012 2:57pm EDT (Reuters) - Google Inc said on Tuesday it acquired marketing start-up Wildfire to help the world's largest Internet search company expand further into social media. Wildfire provides software that links to Facebook Inc, Twitter, LinkedIn Corp and other social networks, allowing customers to manage their online brand and presence. Clients include Sony Corp and Amazon.com Inc. Google and Wildfire did not disclose a purchase price. All Things D reported that Google paid about $250 million for the business. (Reporting By Alistair Barr; Editing by Gerald E. McCormick) Global Deals Review: 2011 Q3 Global Deals Review: 2011 Q2 Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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