Reuters: Technology News: Facebook expands ad business to Zynga's website

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Facebook expands ad business to Zynga's website Jun 22nd 2012, 19:40 Tweet Share this Email Print Related News Facebook to buy facial-recognition startup: sources Mon, Jun 18 2012 UPDATE 4-Facebook to buy facial-recognition startup - sources Mon, Jun 18 2012 Facebook sketches out IPO-mess defense; CTO departs Fri, Jun 15 2012 Zynga shares dive as Facebook game craze wanes Tue, Jun 12 2012 Facebook consultant argues that website's ads work Tue, Jun 12 2012 Analysis & Opinion Spy vs. spy at NYU, troop suicides, NYSE-Nasdaq wars Is Nasdaq to blame for Facebook's share price? Related Topics Tech » Media » Facebook » The Facebook logo is shown at Facebook headquarters in Palo Alto, California May 26, 2010. Credit: Reuters/Robert Galbraith By Alexei Oreskovic SAN FRANCISCO | Fri Jun 22, 2012 3:40pm EDT SAN FRANCISCO (Reuters) - Facebook Inc has begun showing ads on Zynga Inc's website, the first time the company has distributed ads beyond the borders of its own website and raising the possibility that Facebook could eventually launch an online advertising network. "People may now see ads and sponsored stories from Facebook on Zynga.com," said Facebook spokesperson Tucker Bounds. He said that Facebook does not share information about people or advertisers with Zynga, and that Facebook's advertisers do not have any new "targeting criteria." Asked if Facebook was planning to create a full-fledged online ad network that distributes ads on other sites, Bounds said "we are only showing ads on Zynga right now." Zynga was not immediately available for comment. Shares of Facebook, the world's No.1 social network, were up 4.4 percent to $33.25 in mid-afternoon trading on Friday. Facebook's stock has been under pressure since its initial public offering last month, due in part to concerns about the company's slowing revenue growth. Facebook made most of its $3.7 billion in revenue last year from ads that appear on its site. An ad network could significantly increase the reach of Facebook ads, offering an important new source of revenue growth. (Reporting By Alexei Oreskovic; Editing by Phil Berlowitz) Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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