Reuters: Technology News: Australia regulator says Apple misleading consumers on iPad

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Australia regulator says Apple misleading consumers on iPad Mar 27th 2012, 08:39 Tweet Share this Email Print Related News Australia regulator to submit court motion vs Apple over new iPad 3:03am EDT Apple's devoted shareholders get rich, and hang on Fri, Mar 23 2012 FCC proposal could help Dish wireless plan Wed, Mar 21 2012 Apple's iPad throws off much more heat: tests Tue, Mar 20 2012 Apple iPad heat reports swirl, probe underway Tue, Mar 20 2012 Analysis & Opinion Gretchen Morgenson's bizarre defense of Ed DeMarco Apple's sensible dividend New iPad tablets are seen in a window display in an Apple store in Sydney March 16, 2012. Credit: Reuters/Tim Wimborne SYDNEY | Tue Mar 27, 2012 4:39am EDT SYDNEY (Reuters) - Apple's hot-selling new iPad hit a hurdle in Australia on Tuesday as the country's consumer affairs regulator accused the company of misleading promotions. The Australian Competition and Consumer Commission said it would ask a federal court on Wednesday to order Apple to ensure consumers were made aware of the real technical capabilities of the device, correct its advertising and refund any affected buyers. Apple's promotions for the iPad with Wifi+4G say buyers can connect to a 4G mobile data network in Australia with a SIM card, but that is not the case, the regulator said in a statement. An Apple spokeswoman in Sydney could not be reached immediately for comment. Australia has only one 4G network from dominant telecoms firm Telstra but the network is on a different part of the communications spectrum that cannot connect to the iPad. While the iPad is the clear market leader and the new version with its faster chips, fourth-generation wireless and a sharper display is only expected to cement Apple's lead, it has not been entirely smooth sailing for Apple. It is waging a legal battle with a Chinese firm over the rights to the iPad trademark in one of the biggest growth markets. The long-running dispute with Proview - a financially weak technology company that claims to have registered the trademark - is making its way through Chinese courts and has threatened to disrupt iPad sales. In Australia, a small but a key launch market for Apple products, it lost a bid to ban the sales of Samsung Electronics Co Galaxy tablet late last year. That battle is part of bruising global patent war between the two firms which spans about 30 legal cases in 10 countries. The Australian regulator's move is unlikely to hamper iPad sales in Australia, though it could force to tweak its promotional campaigns. (Reporting by Narayanan Somasundaram; Editing by Kim Coghill) Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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