Yoigo, a small player with 6.7 percent of the market, has successfully grown its business as cash-strapped Spaniards turn away from bigger operators in search of cheap deals.
But the company, a division of TeliaSonera, has not been able to compete on so-called "quadplay" deals that bundle fixed line, mobile, internet and television services. Telefonica has led the way on quadplay with its Fusion package, a model other operators are using.
In a cut-throat market where over half a million people switched mobile operator in May, operators did not have to fear Yoigo poaching customers who wanted all their services in one bill.
The deal will shake up the market by placing Yoigo on a level to compete with the likes of Orange, Vodafone (VOD.L), Jazztel (JAZ.MC) and ONO.
Telefonica's O2 brand plans to launch superfast 4G mobile in London and two other British cities by the end of August, the company said in a separate statement on Thursday.
(Reporting by Clare Kane in Madrid and Stockholm Newsroom)
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