Ask.fm has attracted 70 million users since it was founded in 2010. The site made headlines in the United States last week when kidnapping victim Hannah Anderson logged on just 48 hours after her rescue in Idaho to openly answer personal questions about her ordeal.
"I think they've gone far enough to make the website safe for teenagers to use but I also think they can do a bit more. Get rid of the anonymous bit completely, because if you're anonymous, you can bully," Smith's father, David Smith, told Britain's Sky Television on Monday.
A report this month from the National Society for the Prevention of Cruelty to Children (NSPCC) indicated that online harassment, abuse or cyber stalking was experienced by almost one in five children who used social networking sites.
The UK Safer Internet Center, which promotes the safe use of technology, said it was "delighted" by the changes announced by Ask.fm, which launched an iPhone app for users in June.
"We strongly advise users, especially children, to switch off anonymous questions, and to report any abuse they see on the site, whether targeting them, or other users," the center said in a statement.
(Reporting by Belinda Goldsmith; Editing by Raissa Kasolowsky)
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