Reuters: Technology News: Netflix looks for more original programming with DreamWorks deal

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Netflix looks for more original programming with DreamWorks deal Jun 17th 2013, 10:37 Tweet Share this Email Print Related News Amazon writes huge check for video rights to Dora, SpongeBob Tue, Jun 4 2013 Websense to go private after years of slow growth Mon, May 20 2013 Dell says cannot disclose more information to Icahn yet Mon, May 20 2013 Related Topics Entertainment » Fashion » Tech » Deals » Global Deals Review: 2011 Q3 » Global Deals Review: 2011 Q2 » Global Deals Review » Inflows Outflows » Media » Africa » The Netflix logo is is shown on an ipad in Encinitas, California, April 19,2013. Credit: Reuters/Mike Blake Mon Jun 17, 2013 6:37am EDT (Reuters) - Video streaming service Netflix Inc will beef up its original programming menu through a new, multi-year deal with DreamWorks Animation SKG Inc, the maker of movies such as Shrek, Madagascar and Kung Fu Panda. DreamWorks is looking to expand its television production and distribution worldwide through this deal that has 300 hours of new programming. The agreement, Netflix's largest for original programming, is also the first time DreamWorks characters will be shown on television as a branded collection of shows, the companies said in a statement. Netflix is trying to gain new subscribers with a handful of original series including Kevin Spacey drama "House of Cards", which generated plenty of attention just as more viewers turn to Internet video downloading. The company brought back cult television comedy "Arrested Development" in May, allowing viewers to see the entire 15-episode season together, harnessing the trend of viewers 'binge-watching' TV series online and through DVDs. The first of the new series announced on Monday is expected to air in 2014 and Netflix will premiere these new shows in all the territories in which it operates. The two companies in February said a series called "Turbo: F.A.S.T," based on the upcoming DreamWorks film "Turbo," will debut exclusively on Netflix in December. (Reporting by Sayantani Ghosh in Bangalore; Editing by Sreejiraj Eluvangal) Global Deals Review: 2011 Q3 Global Deals Review: 2011 Q2 Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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