During the first quarter, approximately 40 percent of Demand's total revenue was derived from advertising arrangements with Google.
Over the past several months, Demand has been moving to vary its revenue base to lessen its reliance on advertising - and Google. The company, for instance, acquired Creativebug in March, a network of artists who produce how-to videos on crafting skills, such as knitting and making jewelry. The videos are accessed by subscription.
"We really started looking at these models late last year," Rosenblatt said about subscription and e-commerce sites. "We stuck our toe in the water with Creativebug."
Demand has launched other paid initiates including one at eHow that matches people looking for expert advice in real-time and a weight loss program at Livestrong.
Demand owns a registrar business that sells top level generic Internet domain names like ".actor," and ".social." Earlier this year it announced plans to separate that division in a spinoff.
Shares of Demand, which closed at $8.17 on Monday, have fallen nearly 20 percent over the past 12 months.
(Reporting by Jennifer Saba in New York; Editing by Phil Berlowitz)
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