Samsung said it will begin selling its curved OLED television outside South Korea from July but did not specify which countries. It has no plans to offer a non-curved one this year.
Organic light-emitting diode technology has long been touted as the future of consumer electronics displays, offering crisper picture resolution, a faster response time and high contrast images. It also allows for curved televisions, which manufacturers say offer a more immersive TV experience.
Both Samsung and rival LG Display, a unit of LG Electronics, have invested heavily in OLED, seeking to emulate the success they had with LCDs, which helped them squash Japanese rivals such as Sony Corp and allowed them to capture coveted roles as suppliers for Apple Inc.
Samsung is now the world's biggest TV manufacturer, and the South Korean duo now sell almost half of all TVs worldwide.
Not one to put all its eggs in one basket, Samsung also unveiled on Thursday 55-inch and 65-inch ultra-high definition (UHD) TV sets, which offer crisper LCD picture resolution.
Ultra HD TV sales are likely to grow 930,100 this year from 9,600 last year and may jump to 3.9 million sets next year, according to DisplaySearch.
(Editing by Edwina Gibbs)
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