Reuters: Technology News: Apple to begin iPhone trade-ins this month - report

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Apple to begin iPhone trade-ins this month - report Jun 6th 2013, 18:53 Tweet Share this Email Print Related News Apple to sell audio ads on 'iRadio' music service: sources 1:16pm EDT U.S. agency: Apple infringes Samsung patent on older iPhones, iPads Tue, Jun 4 2013 In e-books trial, U.S. says Apple conspired with publishers Mon, Jun 3 2013 Apple signs deal with Warner for streaming music: reports Mon, Jun 3 2013 Apple CEO sees more 'gamechangers'; hints at wearable devices Wed, May 29 2013 Analysis & Opinion Apple patent case exposes trade arbiter's flaws More questions for Bloomberg and Angelina Jolie Visitors try the iPhone at an Apple Store in Beijing March 28, 2013. Credit: Reuters/Kim Kyung-Hoon SAN FRANCISCO | Thu Jun 6, 2013 2:53pm EDT SAN FRANCISCO (Reuters) - Apple Inc will start a program this month to allow users to trade their older iPhones for the newest model, Bloomberg cited people familiar with the plan as saying, a first for the company as it prepares to introduce a new version of the smartphone. It has teamed up with Brightstar Corp, a mobile phone distributor that runs similar trade-in programs for carriers like AT&T Inc and T-Mobile, to handle exchanges, Bloomberg cited the unidentified sources as saying on Thursday. Apple and Brightstar did not immediately return calls for comment. New iPhones with no wireless contract are priced starting at $649, depending on storage size. Demand is typically strong but investors worry that, as the U.S. market becomes increasingly saturated, smartphone purchases will slow sharply. A trade-in program can help bolster demand for expensive new models, especially as arch-rival Samsung Electronics Co Ltd steps up an aggressive push to sell its own devices in the U.S. market. (Editing by Richard Chang) Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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