Reuters: Technology News: Amazon targets frequent shoppers with new Prime service

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Amazon targets frequent shoppers with new Prime service Jun 10th 2013, 17:19 Tweet Share this Email Print Related News Amazon writes huge check for video rights to Dora, SpongeBob Tue, Jun 4 2013 Amazon plans big expansion of online grocery business: sources Tue, Jun 4 2013 UPDATE 2-Amazon plans big expansion of online grocery business -sources Tue, Jun 4 2013 Amazon moving ahead with five original TV series Wed, May 29 2013 Best Buy sees investments squeezing near-term profits Tue, May 21 2013 A zoomed image of a computer screen showing the Amazon logo is seen in Vienna November 26, 2012. Credit: Reuters/Heinz-Peter Bader By Alistair Barr SAN FRANCISCO | Mon Jun 10, 2013 1:19pm EDT SAN FRANCISCO (Reuters) - Amazon.com Inc unveiled a new version of its successful Prime shipping service on Monday as the world's largest Internet retailer tries to attract more-frequent shoppers with groceries and other everyday household products. Amazon expanded its AmazonFresh online grocery business into parts of Los Angeles on Monday, after testing the service in its hometown of Seattle for more than five years. Amazon offered a 90-day free trial of AmazonFresh in LA to consumers who are already members of Prime, which costs $79 a year for free two-day shipping on millions of products. After the trial ends, customers will be upgraded to a new "Prime Fresh" membership. This costs $299 a year and includes free delivery of orders over $35 of groceries and more than 500,000 other everyday household items. Amazon's original Prime service encouraged members to shop more regularly on Amazon.com if they wanted to get the most out of their $79 a year subscription fee. With its new, more expensive "Prime Fresh" subscription, Amazon is betting that this same consumer psychology will get people shopping for groceries and other everyday items even more frequently. "It's a whole new level of Prime and potentially a new level of customer loyalty to Amazon," said Anne Zybowski, vice president of retail insights at Kantar Retail. (Reporting by Alistair Barr; Editing by Carol Bishopric) Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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