Reuters: Technology News: Nokia looks to revamp marketing strategy: FT

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Nokia looks to revamp marketing strategy: FT Jul 23rd 2012, 00:07 Tweet Share this Email Print Related News Nokia's cash reserves hold up despite big loss Thu, Jul 19 2012 Instant View: Nokia holds more cash than feared, posts steep loss Thu, Jul 19 2012 Nokia price cut worries investors ahead of Q2 results Mon, Jul 16 2012 Mobile phone firms back Mozilla Firefox rival to Android Mon, Jul 2 2012 Exclusive: Microsoft tie-up, network sale among RIM options: sources Thu, Jun 28 2012 Nokia employees arrive for a personnel briefing in Oulu, June 14, 2012. Credit: Reuters/Markku Ruottinen/Lehtikuva LONDON | Sun Jul 22, 2012 8:07pm EDT LONDON (Reuters) - Nokia is considering ripping up its traditional mass marketing strategy ahead of the unveiling of its new Windows 8 smartphone in the autumn, the Financial Times reported on Monday. The mobile phone maker has entered secret negotiations with European operators about forming an exclusive opportunity to launch a smartphone using the Windows 8 platform from Microsoft. Operators that have held talks with Nokia include France Telecom, although no deal has yet been struck, according to the FT. Nokia's usual sales approach, which relies on trying to get as many phones in as many hands as possible across all channels immediately, would be ditched in favor of partnerships that would help create dedicated support for its smartphones, initially through one or two networks in Europe, the FT said. The newspaper cited one person with knowledge of the talks as saying these relationship will also offer the operator a financial stake in the success of the range. (Reporting by Stephen Mangan, Editing by Gary Crosse) Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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