"Maybe I have had a good entrepreneurial idea? Apple Now? Like same day delivery from Amazon? I think I am on to something. Same day fixit!!!"
Stewart, founder and director of Martha Stewart Living Omnimedia Inc, has a vast multimedia empire and can be seen regularly on television imparting tips on home decoration, cooking and gardening. Her eponymous brand -- on products such as cookware, bedsheets and home decor -- is among the more popular tags in department store Macy's Inc.
Earlier this year, Macy's and rival retailer JC Penney fought in court to exclusively sell her products.
At one point, she appeared to calm down and dismiss her outburst as a joke.
"So is it time to put out the fires and admit I was just pissed off at the fact my precious ipad shattered and I wanted to make light of it??" she said.
But Stewart's tweets then appeared to draw the ire of Apple public relations unit. She tweeted later on Thursday: "i cannot believe that Apple Public Relations is mad at me for tweeting about my Ipad and how to get it fixed! steve jobs gave it to me!"
"i wish i could explain everything here on twitter about the broken IPad, the stolen IPhone, the silly joke about repairs and my frustration!"
She then vowed to deal with the issue silently, but her tweets already had gone viral and provoked responses across the Twitter-verse.
A representative for Martha Stewart declined to comment, while an Apple spokeswoman did not return a call seeking comment.
(Reporting by Poornima Gupta; Editing by Leslie Gevirtz)
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