The new tablets, one with a 7-inch (18cm) screen and one with an 8.9-inch screen, are lighter and more powerful than the last Kindle HD line and appear to be aimed at Apple's market-leading iPad. Amazon's new HDX tablets come in 16GB, 32GB and 64GB storage sizes.
The smaller Kindle Fire HDX tablet starts at $229 and the bigger tablet starts at $379, both for 16GB wifi-only models. By comparison, Apple's 16GB wifi iPad mini starts at $329, and its 16GB full-sized wifi iPad starts at $499. To see comparative prices, click on
Amazon is taking pre-orders immediately for wifi-only models, with shipping scheduled for October for the 7-inch tablet and November for the 8.9-inch tablet. Wireless 4G versions of both will also be available, for $100 extra, later this year.
In addition, Amazon is selling an updated version of its Kindle Fire HD for $139, down from $199 for the last generation.
Together, Amazon is hoping the new offerings will give it a bigger share of the exploding tablet market, currently led by Apple's iPad, followed by Samsung's Galaxy range of tablets running Google's Android system.
To promote profitable cross-selling, Amazon has extended its popular 'X-Ray' feature, which now allows users to buy music featured in TV shows and films at the touch of a button.
The new tablets run on the latest version of Amazon's Fire OS, codenamed 'Mojito', which is its own operating system based on Google's Android.
(Reporting by Bill Rigby; Editing by Matt Driskill)
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