Reuters: Technology News: Google unloads Frommer's guides after less than a year

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Google unloads Frommer's guides after less than a year Apr 5th 2013, 01:41 Tweet Share this Email Print Related News Google to sell second-gen Nexus 7 tablet from July: sources Wed, Apr 3 2013 Google rivals demand EU regulators take action Thu, Mar 21 2013 Google to shut Reader web feed application, users vent Thu, Mar 14 2013 Google's Android chief Andy Rubin steps down Wed, Mar 13 2013 Facebook puts focus on photos in new look; may boost ads Thu, Mar 7 2013 Analysis & Opinion Facebook super-app wants to live off Google The Google signage is seen at the company's headquarters in New York January 8, 2013. Credit: Reuters/Andrew Kelly SAN FRANCISCO | Thu Apr 4, 2013 9:41pm EDT SAN FRANCISCO (Reuters) - Google Inc has sold the Frommers' line of travel-guidebooks, acquired just eight months ago from John Wiley & Sons Inc to strengthen its trove of local content and reviews, to founder Arthur Frommer. Google had intended to use the popular brand to beef up its own local content, listings and reviews, executives said at the time. To that end, it has spent the past few months integrating Frommer's travel content into Google+, its social network, and other services, a company spokesperson said. The Internet search leader will also license "certain travel content" to Frommer's founder, the spokesperson added without elaborating. No financial terms were disclosed. With the return to its founder, Frommer's has come full-circle after a 55-year journey that began in the early years of commercial air travel. In 1957, Arthur Frommer, a former U.S. soldier, released his European sightseeing book, entitled "Europe on 5 Dollars a Day", after fellow GIs snatched up a similar guide that Frommer had distributed while he was stationed in Germany. Written in a breezy style and appealing to the budget-conscious, the slim book encouraged Americans across a broader economic spectrum to venture overseas in the flush postwar era. (Reporting by Edwin Chan; Editing by Edwina Gibbs) Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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