Reuters: Technology News: Deutsche Telekom strikes Bundesliga broadcast deal with Sky

Reuters: Technology News Reuters.com is your source for breaking news, business, financial and investing news, including personal finance and stocks. Reuters is the leading global provider of news, financial information and technology solutions to the world's media, financial institutions, businesses and individuals. // via fulltextrssfeed.com

Deutsche Telekom strikes Bundesliga broadcast deal with Sky Jan 4th 2013, 10:49 Tweet Share this Email Print Related News Deutsche Telekom strikes Bundesliga broadcast deal with Sky 3:46am EST Deutsche Telekom finance chief to replace CEO Obermann Thu, Dec 20 2012 D. Telekom hopes investments will soften dividend blow Fri, Dec 7 2012 Analysis & Opinion How the United Nations could ruin the Internet The headquarters of Deutsche Telekom AG in Bonn December 5, 2012. Credit: Reuters/Ina Fassbender FRANKFURT | Fri Jan 4, 2013 5:49am EST FRANKFURT (Reuters) - Deutsche Telekom has softened the blow of losing internet broadcast rights to top-flight German soccer by striking a deal with Sky Deutschland that lets its customers view matches. Pay-TV operator Sky heavily outbid Deutsche Telekom in an auction for Bundesliga rights last year, a major blow to the telecoms company, whose Entertain internet TV platform has almost 2 million customers. Under the agreement announced on Friday, Telekom can continue to show Bundesliga matches, though customers who have booked its special Bundesliga package - called "Liga Total" - will have to agree to additional contracts with Sky from the 2014/15 season. Telekom did not say how much it was paying Sky, which is shelling out a total of 485.7 million euros ($636 million) per season for cable, satellite and internet TV rights together. Germany's Bundesliga matches draw an average television audience of about 18 million people, only about a sixth of the U.S. Super Bowl's viewership but still representing almost a quarter of soccer-crazy Germany's population. Shares in Sky Deutschland, part-owned by Rupert Murdoch's News Corp, were up 2.1 percent at a 3.5 year high of 4.45 euros, making it the top gainer on Germany's MDAX index. Deutsche Telekom was up 0.5 percent at 8.79 euros. The agreement between Deutsche Telekom and Sky will run until mid-2017 and also provides for Telekom customers to subscribe to Sky's other packages offering further sport, film and high-definition (HD) channels. ($1 = 0.7636 euros) (Reporting by Maria Sheahan and Victoria Bryan; Editing by Hans-Juergen Peters) Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

You are receiving this email because you subscribed to this feed at blogtrottr.com. If you no longer wish to receive these emails, you can unsubscribe from this feed, or manage all your subscriptions