Reuters: Technology News: RIM lures app makers with Marmalade software

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RIM lures app makers with Marmalade software Sep 19th 2012, 13:05 Tweet Share this Email Print Related News Apple sells 2 million new phones, shares touch $700 Mon, Sep 17 2012 Aggressive iPhone launch plan boosts Apple outlook Thu, Sep 13 2012 REFILE-UPDATE 1-Samsung challenge: sold the phone, how to keep the customer Thu, Sep 6 2012 Nokia's new Windows phones, key to its future, disappoint Wed, Sep 5 2012 New Windows phones from Nokia disappoint investors Wed, Sep 5 2012 The exterior of one of the Research In Motion Limited (RIM) buildings is seen in Waterloo July 10, 2012. Credit: Reuters/ Mike Cassese Wed Sep 19, 2012 9:05am EDT (Reuters) - Research In Motion Ltd said software development kit (SDK) maker Marmalade will offer licenses to mobile applications developers to bring their games and apps to the BlackBerry 10 smartphones and PlayBook tablets. RIM, which has been trying to boost its library of apps to better compete with rivals such as Apple Inc, said the offer is expected to bring up thousands of new apps before its BlackBerry 10 hits market early next year. "Together with Marmalade, we're working to make it as easy as possible for mobile developers to bring their apps to the BlackBerry platform," said Alec Saunders, a vice president at RIM. The company is looking at BlackBerry 10 to claw back some of the market share it lost over the last few years to rivals such as Apple and Samsung Electonics Co Ltd. U.S.-listed shares of Waterloo, Ontario-based RIM were up 1 percent at $7.49 in premarket trading on Wednesday. They had closed at $7.41 on the Nasdaq and at C$7.24 on the Toronto Stock Exchange on Tuesday. (Reporting by Ankur Banerjee in Bangalore) Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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