Reuters: Technology News: Exclusive: Wal-Mart stops selling Amazon Kindles

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Exclusive: Wal-Mart stops selling Amazon Kindles Sep 20th 2012, 15:56 Tweet Share this Email Print Related News Walletless shopping still a dream this holiday Mon, Sep 17 2012 After months of inertia, India unveils big bang reforms Fri, Sep 14 2012 RPT-Retailers to tout size in absence of substance in TV aisles Thu, Sep 13 2012 Wal-Mart wants PCs to sleep earlier Wed, Sep 12 2012 Amazon's new $199 tablet gets tepid reviews Wed, Sep 12 2012 Analysis & Opinion Essential reading: No sales-tax effect on Amazon in Texas, and more Essential reading: Amazon, forced to collect a tax, is adding roots, and more A Walmart store, that was destroyed by a tornado and later rebuilt, is seen in Joplin, Missouri May 17, 2012. Credit: Reuters/Eric Thayer Thu Sep 20, 2012 11:56am EDT (Reuters) - Wal-Mart Stores Inc will no longer sell Amazon.com Inc's Kindle products, making the world's largest retailer the second major chain to stop selling Amazon's devices, according to an internal memo and a source familiar with the situation. "We have recently made the business decision to not carry Amazon tablets and eReaders beyond our existing inventory and purchase commitments," Wal-Mart said in a memo sent to store managers dated September 19. "This includes all Amazon Kindle models current and recently announced." In the memo, Wal-Mart said the decision was consistent with its overall merchandising strategy. While Wal-Mart dwarfs other retailers in overall sales, it trails Amazon and others online and has been stepping up efforts to increase its presence there. Consumers who buy Kindle tablets such as the new Kindle Fire HD can shop on the devices for more than just digital books, pushing Amazon into further competition with stores. Searches for "Kindle" on the websites for Walmart and the company's Sam's Club warehouse chain on Thursday brought up items such as cases and screen protectors used with the Kindle, as well as e-readers and tablets from other companies. Wal-Mart's decision to no longer sell Kindle devices comes months after Target Corp stopped selling the products. Amazon declined to comment and Wal-Mart could not be immediately reached for comment. (Reporting by Jessica Wohl in Chicago, additional reporting by Alistair Barr in San Francisco) Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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