Reuters: Technology News: Netflix to launch streaming service in Nordic countries

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Netflix to launch streaming service in Nordic countries Aug 15th 2012, 13:13 Tweet Share this Email Print Related News HBO nixes idea of Netflix partnership Tue, Jul 24 2012 Netflix cautious on subscriber growth, shares plunge Tue, Jul 24 2012 Netflix subscriber outlook disappoints, shares plunge Tue, Jul 24 2012 Analysts await new Yahoo CEO's strategy after dull results Wed, Jul 18 2012 Analysis & Opinion StanChart finds buffer against Asia slowdown risk MuniLand Snaps: July 27 A sign is shown at the headquarters of Netflix in Los Gatos, California September 20, 2011. Credit: Reuters/Robert Galbraith Wed Aug 15, 2012 9:13am EDT (Reuters) - Netflix Inc will launch its video streaming service in Norway, Denmark, Sweden and Finland before the end of the year, the company said in a statement. Netflix's Nordic push comes after its Europe debut earlier this year with launches in the United Kingdom and Ireland. However, the movie rental and video streaming company's move to expand globally has taken a toll on its profitability. In an earnings call last month, Chief Executive Reed Hastings said the company would lose money in the fourth quarter as it expanded to a new market. It had 3.6 million international streaming subscribers at the end of the second quarter and had services in Latin America, the United Kingdom and Ireland, apart from the United States and Canada. The company did not give a specific launch date or the expected pricing for its services in the Scandinavian countries. Netflix shares were up 34 cents in premarket trading. They had closed at $61.76 on Tuesday on the Nasdaq. (Reporting by Himank Sharma in Bangalore; Editing by Sreejiraj Eluvangal) Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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