Reuters: Technology News: T-Mobile USA to offer unlimited data service option

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T-Mobile USA to offer unlimited data service option Aug 22nd 2012, 13:01 NEW YORK | Wed Aug 22, 2012 9:01am EDT NEW YORK (Reuters) - T-Mobile USA, the No. 4 U.S. mobile provider, will sell a new unlimited data service option to its customers for a monthly fee in a direct challenge to its bigger rival Sprint Nextel, the only other big U.S. provider selling unlimited services. The offer may also help T-Mobile USA, a unit of Deutsche Telekom, stand out from the biggest U.S. operators Verizon Wireless and AT&T Inc, which have both set caps on their customers' monthly data usage. Today T-Mobile USA, which has been losing customers to bigger and smaller rivals, limits its customers' data speeds after they have downloaded a certain amount of data each month. But under the new plan, which is being launched on September 5, T-Mobile USA will allow customers unlimited data usage without any curb on their service speeds. The T-Mobile USA announcement came a day after smaller rival MetroPCS Communications announced a promotional offer under which it will also offer unlimited data usage without throttling back speeds. Customers opting for T-Mobile USA's unlimited data usage will add a $20 payment on top of their existing $49.99 a month fee, which covers unlimited phone calls and texts. This compares with the company's existing $74.99 plan, which comes with unlimited talking and texting and a limit of 5 gigabytes of data. (Deletes reference to limited data in describing $49.99 plan in 6th paragraph) (Reporting By Sinead Carew; Editing by Bernard Orr) Link this Share this Digg this Email Reprints

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