Reuters: Technology News: Barnes & Noble cuts price on Nook tablets

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Barnes & Noble cuts price on Nook tablets Aug 12th 2012, 21:56 Tweet Share this Email Print Related News RIM to launch new PlayBook line next week Thu, Aug 2 2012 Microsoft revamps Office, looks to the cloud Mon, Jul 16 2012 The Nook Tablet is seen during a demonstration at the Union Square Barnes & Noble in New York, November 7, 2011. Credit: Reuters/Shannon Stapleton By Phil Wahba NEW YORK | Sun Aug 12, 2012 5:56pm EDT NEW YORK (Reuters) - Barnes & Noble Inc cut prices on three models of its Nook e-reader and tablet devices on Sunday, ahead of the peak of the back to school season and amid speculation that rival Amazon.com Inc is preparing to launch a new version of its Kindle Fire tablet. Barnes & Noble, which has said the Nook has allowed it to win 27 percent of the U.S. e-books market, said it had slashed the retail price of its Nook tablet with 16 GB of memory to $199 from $249. Amazon is the market leader with about 60 percent of e-book and e-reader sales. The largest U.S. bookstore chain also shaved $20 off its 8 GB version of the tablet to $179. Barnes & Noble lowered the price of its Nook Color by $20, bringing it to $149, the latest reduction for that model. The new prices went into effect on Sunday. Despite the popularity of the Nook devices, Barnes & Noble has had to reduce the price of various versions on a number of occasions to compete with Amazon, which is believed to be preparing to launch a new version of its Kindle Fire tablet. The earlier price reductions cut into Barnes & Noble's earnings. The company, which has bet its future on staking a claim in the e-books industry, reported lower-than-expected revenue in the fourth quarter and said Nook revenue fell 10.5 percent. Signs at one Manhattan Barnes and Noble store already reflected the new prices on Sunday. (Editing by Richard Chang) Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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