Reuters: Technology News: Apple in talks with cable TV networks over set-top box -WSJ

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Apple in talks with cable TV networks over set-top box -WSJ Aug 16th 2012, 02:25 Tweet Share this Email Print Related News News Corp posts loss on restructuring charge Wed, Aug 8 2012 Time Warner vows CNN turnaround, ads disappoint Wed, Aug 1 2012 Olympics fans find ways to circumvent NBC's online control Tue, Jul 31 2012 CNN chief Walton to leave ratings-starved network Fri, Jul 27 2012 Google unveils ultrafast Internet/TV in Kansas City Thu, Jul 26 2012 Analysis & Opinion Counterparties: Low tech Essential reading: Boxed in on taxes, Romney says Obama dislikes success, and more The company's logo is seen on the Apple store in Washington October 6, 2011. Credit: Reuters/Yuri Gripas Wed Aug 15, 2012 10:25pm EDT (Reuters) - Apple Inc is in talks with U.S. cable operators about allowing viewers to use an Apple TV device as a set-top box for live television and other content, the Wall Street Journal reported, citing people familiar with the matter. Time Warner Cable Inc is among the cable networks that the iPhone maker is in talks with, but it has not yet reached a deal, the sources told the Journal. Apple had considered building a cable set-top box two years ago but former Chief Executive Steve Jobs did not go ahead with the idea, saying most operators lacked national reach, the sources told the newspaper. Apple already sells a $99 set-top box called Apple TV that streams Netflix and other content. It has not been confirmed if the set-top box would use the same hardware as Apple TV or an upgraded box, the newspaper said. The technology might be embedded in a television, the sources told the Journal. Apple and Time Warner were not immediately available for comment. (Reporting by Eileen Anupa Soreng in Bangalore; Editing by Chris Gallagher) Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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