Reuters: Technology News: Facebook to buy facial-recognition startup

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Facebook to buy facial-recognition startup Jun 18th 2012, 17:36 Tweet Share this Email Print Related News Facebook sketches out IPO-mess defense; CTO departs Fri, Jun 15 2012 Facebook consultant argues that website's ads work Tue, Jun 12 2012 Facebook allows bespoke mobile ads, shores up Achilles Heel Tue, Jun 5 2012 Facebook comments, ads don't sway most users: poll Mon, Jun 4 2012 Facebook shares plumb new depths, valuation questioned Tue, May 29 2012 Analysis & Opinion Is Nasdaq to blame for Facebook's share price? Hoping for a better NYT ombudsman Related Topics Tech » Deals » Global Deals Review: 2011 Q3 » Global Deals Review: 2011 Q2 » Global Deals Review » Hot Stocks » Asian Markets » Inflows Outflows » Facebook » Facebook logos on a computer screen are seen in this photo illustration taken in Lavigny May 16, 2012. Credit: Reuters/Valentin Flauraud By Alexei Oreskovic SAN FRANCISCO | Mon Jun 18, 2012 1:36pm EDT SAN FRANCISCO (Reuters) - Facebook Inc agreed to acquire Face.com, the company that currently provides facial-recognition technology used by the world's largest social network to help users identify and tag photos. The deal bolsters one of Facebook's most popular features -- the sharing and handling of photos -- but the use of the startup's technology has spurred concerns about user privacy. Responding to inquiries from U.S. and European privacy advocates, Facebook last year made it easier for users to opt out of its controversial facial-recognition technology for photographs, an effort to address concerns that it had violated consumers' privacy. The technology scans newly uploaded photos, compares faces in those snapshots with previous pictures, then tries to match faces and suggest name tags. When a match is found, Facebook alerts the person uploading the photos and invites them to "tag," or identify, the person in the photo. Neither Facebook nor Face.com disclosed terms of the deal. (Reporting By Alexei Oreskovic; Editing by Maureen Bavdek and Carol Bishopric) Global Deals Review: 2011 Q3 Global Deals Review: 2011 Q2 Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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