The glut of supplies has already taken its toll on the industry, sending several U.S., European and Asian companies into bankruptcy as they failed to keep pace with a more than 50 percent drop in wholesale panel prices since the beginning of 2011.
The drop in panel prices, which currently stand at about 70-85 cents per watt for most major manufacturers, will continue, with prices likely to reach 45 cents by 2015, GTM said.
Leading that price drop will be Chinese companies such as Trina Solar Ltd, Yingli Green Energy, Jinko Solar and Hareon Solar, according to GTM.
While those price drops will make solar power more affordable, they will force many companies to alter their strategies and potentially cede the panel-making business to more efficient players, Mehta said.
"Most current PV manufacturers will have to take a long, hard look in the mirror and make tough decisions about their future role in the industry," said Mehta.
(Reporting by Matt Daily in New York; editing by Matthew Lewis)
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