Reuters: Technology News: Netflix in talks with U.S. cable companies: WSJ

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Netflix in talks with U.S. cable companies: WSJ Oct 13th 2013, 23:34 Tweet Share this Email Print Reprints The Netflix logo is is shown on an ipad in Encinitas, California, April 19,2013. Credit: Reuters/Mike Blake NEW YORK | Sun Oct 13, 2013 7:34pm EDT NEW YORK (Reuters) - Netflix Inc is in talks with several U.S. cable television companies including Comcast Corp and Suddenlink Communications to make its streaming video service available through their set-top boxes, the Wall Street Journal reported on Sunday, citing people familiar with the matter. According to the Journal, the negotiations are in the early stages, with no deal expected soon. The report said that one sticking point in the negotiations is that Netflix wants cable companies to adopt special technology designed to improve the quality of its streaming video. Last month, two European cable companies -- Sweden's Com Hem and Virgin Media in Britain -- struck deals to allow their customers to access Netflix through Tivo set-top boxes. Netflix Chief Financial Officer David Wells, speaking at a Goldman Sachs investor conference last month, said that the company was willing to strike similar deals with U.S. cable companies. "We would love to reduce the friction to the end consumer, and to be available via the existing device in the home which is the set-top box," Wells said. "But it's up to the (pay TV provider) to decide how much a competitor they view us as, or a complement." Netflix, Comcast and Suddenlink could not be immediately reached for comment. (Reporting by Michael Erman; Editing by Diane Craft) Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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