Reuters: Technology News: Intel revamps Atom chips in bid to find mobile footing

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Intel revamps Atom chips in bid to find mobile footing May 6th 2013, 18:11 Tweet Share this Email Print Related News Run silent, run deep: The life of Brian Krzanich at Intel Fri, May 3 2013 Intel picks insider as CEO, dashing hopes for shakeup Thu, May 2 2013 Qualcomm steps up chip branding campaign, plans TV ad Tue, Apr 30 2013 Synaptics forecasts upbeat quarter on Samsung Galaxy S4 win Thu, Apr 25 2013 Qualcomm's earnings outlook points to competition in Asia Wed, Apr 24 2013 Analysis & Opinion Bombay Talkies: The magic of celluloid Samsung Galaxy S4 lands on Bangalore, hundreds get in line A woman walks past an Intel logo at the 2012 Computex in Taipei June 5, 2012. Credit: Reuters/Yi-ting Chung By Noel Randewich SANTA CLARA, California | Mon May 6, 2013 2:11pm EDT SANTA CLARA, California (Reuters) - Intel Corp on Monday unveiled the most extensive overhaul of its Atom mobile processors, with improved performance that the PC chipmaker expects will help it challenge Qualcomm in smartphones and tablets. The new microarchitecture, code-named Silvermont, will be a key building block in upcoming Intel chips for mobile gadgets, microservers and car entertainment systems, Chief Product Officer Dadi Perlmutter told reporters at an event on Monday. "We have not only reduced the power in a significant manner but it comes with significant performance," Perlmutter said. Intel's chips dominate the PC industry but the company has struggled to adapt its processors for smartphones and tablets, a market dominated by Qualcomm. The Silvermont microarchitecture is analogous to redesigning an automobile engine that will be used a range of car models with different features, Perlmutter said. He said it offers up to three times more computing performance than current chips and as much as five times lower power consumption. Qualcomm and other mobile chipmakers design their processors using power-efficient technology licensed from Intel-rival ARM Holdings. Intel introduced its Atom mobile processors for netbooks in 2008 and they have so far failed to be widely adopted in smartphones and tablets despite improvements made to them. Silvermont will be the basis for Intel's 22-nanometer Bay Trail tablet chips due out later this year and Intel says it will more than double the performance of its current tablet chips. It will also be used in Intel's upcoming Merrifield smartphone chips and Avoton chips for microservers. While Silvermont improves the performance of Intel's processors, the Santa Clara, California company faces other major challenges in mobile. It has fallen behind in launching chips with Long Term Evolution, or LTE, a high-speed wireless technology already offered by Qualcomm and increasingly found in smartphones launched in the United States, including Apple's iPhone and Samsung's Galaxy line. (Reporting By Noel Randewich; Editing by Nick Zieminski) Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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