Reuters: Technology News: Yahoo to shut down seven products, including Blackberry app

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Yahoo to shut down seven products, including Blackberry app Mar 2nd 2013, 00:11 Tweet Share this Email Print Related News Facebook to showcase new look for newsfeed on March 7 2:18pm EST Yahoo telecommute ban is much ado about nothing -Silicon Valley 5:42am EST Yahoo memo sparks debate on pros and cons of working at home Wed, Feb 27 2013 Yahoo goes social, teams with Facebook for site revamp Wed, Feb 20 2013 Yahoo CEO says Microsoft search deal underperforms Tue, Feb 12 2013 Analysis & Opinion Groupon’s fate hinges on the boardroom BlackBerry Z10: The empire strikes back A Yahoo! signs sits out front of their headquarters in Sunnyvale, California, February 1, 2008. Credit: Reuters/Kimberly White By Alexei Oreskovic SAN FRANCISCO | Fri Mar 1, 2013 7:11pm EST SAN FRANCISCO (Reuters) - Yahoo Inc is shutting down seven products, including its mobile app for Blackberry smartphones, as new Chief Executive Marissa Mayer takes a page from Google Inc's play book by eliminating unsuccessful products en-masse. The product shutdowns, which Yahoo announced on its official company blog on Friday, are part of what the company said are regular efforts to evaluate and review its product line-up. "The most critical question we ask is whether the experience is truly a daily habit that still resonates for all of you today," wrote Jay Rossiter, Yahoo's executive vice president of Platforms. The announcement represents Yahoo's second group shutdown of products since Mayer, a former Google executive, became CEO of the struggling Web portal in July. So-called "spring cleaning" announcements, in which multiple products are shut down, have become a regular feature at Google in recent years. Mayer signaled the company would prune its line-up of mobile apps at an investor conference last month, noting that Yahoo would reduce the 60 to 75 disparate mobile apps it currently has to a more manageable 12 to 15 apps. Yahoo said its app for Blackberry smartphones would no longer be available for download, or supported by Yahoo, as of April 1. Yahoo also said that on April 1 it will stop supporting Yahoo Avatars - the cartoon-like digital characters that consumers create to depict them on Web services such as Yahoo instant messenger and Facebook. Consumers who want to continue using their avatar on Yahoo's online services must download the avatar and then re-upload the information to their personalized Yahoo profile. The other Yahoo products set to be terminated include Yahoo App Search, Yahoo Sports IQ, Yahoo Clues, the Yahoo Message Boards website and the Yahoo Updates API. (Reporting By Alexei Oreskovic. Editing by Andre Grenon) Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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