Reuters: Technology News: Sony looking to beat Chinese rivals to be No.3 in smartphones

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Sony looking to beat Chinese rivals to be No.3 in smartphones Mar 4th 2013, 05:30 Tweet Share this Email Print Related News Judge cuts Apple award vs Samsung, sets new damages trial Fri, Mar 1 2013 Samsung Electronics says loses a Japan patent lawsuit to Apple Thu, Feb 28 2013 Networking creates devices buzz at mobile fair Wed, Feb 27 2013 Sony's Xperia Z smartphone off to a good start: executive Tue, Feb 26 2013 Apple signals emerging-market rethink with India push Mon, Feb 25 2013 Analysis & Opinion By Nook or by crook Apple's halo loses shine in investor fight The logos of Sony Corp. are seen at an electronic store in Tokyo February 6, 2013. Credit: Reuters/Shohei Miyano TOKYO | Mon Mar 4, 2013 12:30am EST TOKYO (Reuters) - Sony Corp said it aims to win third place in smartphone markets around the world behind Apple Inc and Samsung Electronics Co, pitting it against Chinese companies Huawei Technology and and ZTE that are looking to become the third big player in mobile devices. Sony will alter smartphone development for each market, Kunimasa Suzuki, the head of Sony's mobile business, said at a roundtable briefing in Tokyo, indicating that the Japanese company may produce cheaper models for developing nations. In the quarter ended December 31, Sony was ranked fourth in the global smartphone market by research company IDC with a 4.5 percent market share, behind Huawei with 4.9 percent and ahead of ZTE with 4.3 percent. Samsung and Apple combined command more than half the market. (Reporting by Reiji Murai; Writing by Tim Kelly; Editing by Matt Driskill) Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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