Reuters: Technology News: Amazon introduces new Kindle Fire, starts at $159

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Amazon introduces new Kindle Fire, starts at $159 Sep 6th 2012, 19:02 Tweet Share this Email Print Related News Amazon unveils "paperwhite" e-reader, Fire still to come 2:02pm EDT Nokia's new Windows phones, key to its future, disappoint Wed, Sep 5 2012 New Windows phones from Nokia disappoint investors Wed, Sep 5 2012 Amazon and Epix strike movie deal; Netflix shares drop Tue, Sep 4 2012 Nokia, Microsoft head for "Last Chance Saloon" Fri, Aug 31 2012 Analysis & Opinion Why Amazon's competition is good for Netflix Amazon.com Inc's headquarters is pictured in the South Lake Union neighborhood of Seattle November 8, 2011. Credit: Reuters/Anthony Bolante By Lisa Richwine and Alistair Barr SANTA MONICA, California | Thu Sep 6, 2012 2:35pm EDT SANTA MONICA, California (Reuters) - Amazon.com Inc showed off the first of several Kindle gadgets expected to be unwrapped on Thursday, a "paperwhite" e-reader with a much sharper screen and longer battery life. Chief Executive Jeff Bezos, taking the stage at a launch event in Santa Monica, California, is expected to unveil later on Thursday the new Kindle Fire tablet, which takes aim at a market dominated by Apple Inc. The 3G wireless version that made digital readers mainstream will sell for $179 starting in October, in time for the crucial holiday season. A wifi-only version will go for $119, and the cheapest will carry a $69 price tag -- undercutting the cheapest Barnes and Noble Nook. Bezos on Thursday stressed that Amazon saw the Kindle family of e-readers and tablets as a service, with hardware a critical element of its digital content business. Amazon is competing with Apple, Google Inc and other technology companies for a foothold in the booming mobile-device market, because they are fast becoming the preferred tool to access consumer media over the Internet. As the world's largest Internet retailer, it is essential for Amazon to have a major presence in this new sector. Shares in Amazon, which hit a record high earlier on Thursday, were up 1.1 percent at $249. (Reporting By Lisa Richwine and Ron Grover in Santa Monica and Alistair Barr in San Francisco; Editing by Gerald E. McCormick and M.D. Golan) Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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